Bitar International Group Launched Tawfeer Supermarket Stores in 12 Locations

 

In 2015 Bitar International group launched their newest venture, “Tawfeer Supermarket stores,” in 12 locations. The addition of this new chain meant that Lebanese, even before the economic recession, had a go-to destination for quality goods at affordable prices.

Unaccustomed customers to such a concept were delightfully pleased with the experience at Tawfeer stores, from the wide range of products to the welcoming and professional staff and the variety of the chain’s locations.

Its expansion to more than 20 stores is significantly due to the number one form of marketing and the most credible one, word of mouth.

“We did not bother to invest heavily in advertising or launching events,” says Mr. Rami Bitar, CEO of Tawfeer Supermarkets. “Every time a staff greeted our customers with a genuine smile or sought after their needs, every time the client found exactly what they were looking for and had a seamless experience, they became our brand ambassadors,” continued Mr. Bitar. “This company ethos, to always put our foot forward, is not merely a business strategy. It has long been a generational attribute to the Bitar Holding since the moment it was founded in 1943 by our father”, continues Rami Bitar.

While many were confident this chain would fail because of the discernible snobbery about discount stores, Tawfeer focused on improving its value proposition and expanding rapidly to over 20 stores nationwide.

Its business model proved desirable to the public and profitable to its stakeholders and investors. This success story inspired many others to open their chains and disseminate the discount store culture. It has also renewed a sense of competition with traditional supermarket chains that have lost some of their market share to Tawfeer stores. The perception that you can only find certain items and have a modest in-store experience is no longer the case.

“We welcome the advent of other stores to come,” said Rami Bitar. “We can live quite happily knowing that we’ve inspired a generation of entrepreneurs to serve better the Lebanese customer while retaining the biggest market share.”

Originally published at - https://www.klusster.com/portfolios/ramibitar/contents/280214?code=27a3336d-c08a-4cb2-b76c-ced46dc12569

Comments

Post a Comment

Popular posts from this blog

Bitar Group Collaborates with EY to Audit its Companies

In one of its most significant steps towards achieving greater credibility and transparency, Bitar Group has contracted Ernst & Young as of 2021 to audit its companies. Ernst & Young, one of the Big Four accounting firms with over 200,000 people in 150 countries, provides audit, tax, business risk, technology and security risk services, and human capital services worldwide. It delivers results, reshapes strategy, enables innovation and transformation, and helps companies address the tax and regulatory requirements. "We are in the business of creating value for our clients, employees, suppliers, communities, and stakeholders. We believe that when organizations such as Tawfeer Supermarkets align their aims with society's, transparency being the main element here, they will be more valuable and viable in the long term. That is exactly why we chose Ernst & Young to represent us," says Mr. Rami Bitar , CEO of Bitar group. To achieve purposeful growth, Bitar g...
Read more

Celebrating the success of Tawfeer Supermarket’s famous European brand “Deroni”

Image
Tawfeer Supermarket is celebrating the success of its famous European brand “Deroni,” exclusively distributed in the Lebanese, Middle Eastern, and Gulf markets. With a wide range of products suited for every home and every taste, Deroni has become the number one brand in central Europe for rice, pulses, and conserves. “Tawfeer’s strategy has always been to provide every client with the right to have premium products at the lowest price because everyone deserves to have a healthy meal without compromising quality,” says Mr. Rami Bitar CEO of Tawfeer Supermarkets. Deroni’s production process starts at the origin in agricultural fields till it reaches the shelves of Tawfeer Supermarket in the form of high quality and nutritious products . The large variety of products available, which range from rice to spaghetti, pulses, canned fruits, tomato paste, and so much more, are a delicate curation of naturally delicious quality products that meet the needs of consumers. “We have a wide range ...
Read more

Protocols that Employees at Tawfeer Supermarket Follow to Assure Complete Safety

Image
Tawfeer Supermarket is pleased to announce that it welcomes all customers at its stores under strict COVID-19 regulations for its staff and clients' safety. Like all other frontline services that face the constant risk of being exposed to the virus, we do everything to protect and ensure the safety of our esteemed employees and loyal customers. To mitigate the spread of the virus at our stores, we wish to assure the public that our employees are required to follow several protocols for their safety and the public's safety: • Proper wearing of masks at all times • Daily screening and temperature checks • Report immediately if feeling unwell or if they observe any co-workers feeling unwell • Any employee identified as being unwell with suspected Covid-19 symptoms is required to stop work and get tested immediately • During the period between testing and getting results, the employee will be required to STAY AWAY FROM WORK IMMEDIATELY • If the test result is positive...
Read more