Choose Tawfeer Supermarkets to Buy Quality Goods at Affordable Prices

In Lebanon, everyone knows it’s belt-tightening time. Rising inflation and increasing prices at the gas pumps, in the supermarket aisles, at the bakeries, and pretty much everywhere means that the Lebanese pound isn’t going as far as it used. Research has shown that a growing percentage of high-income individuals are living paycheck to paycheck, according to UNESCWA. The poverty rate in Lebanon doubled from 42 percent in 2019 to 82 percent of the total population in 2021. To that end, it is unsurprising that many of us have opted to shop at discount stores like Tawfeer Supermarkets to get what we need. A query of more than 2,100 individuals from different age groups, purchasing powers, and regions about their shopping behaviors, found that more than half  85% had shopped at a discount store in the past month. The availability of these discount stores in multiple areas such as Tawfeer’s locations in Masaken, Maaraka, Wadi, Dweir, Hasbaya, Kfarreman, Tabarja, Rawche, Ouzai, Sarafand, Aabasye, Aaitaroun, Ghazye, Zkak El Blat, Wadi El Zine, Sabra, Kana, Ain Al Delb, Souk Al Ghareb, Al Mrayje, Rachaya, Majadel, and Aabba, has proven to be a great asset to that 85% in their search for affordability.


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“A significant number of consumers, too, have been visiting the discount stores even if they haven’t made a purchase, out of curiosity to see if they can find better and more affordable alternatives,” says Mr. Rami Bitar, CEO OF Tawfeer Supermarkets. This implies that individuals and families are coming through the brick and mortar doors to see what’s on offer and comparing prices. But when other discount stores are getting a bit pricier, Tawfeer Supermarkets has chosen to remain at the side of the consumer by providing quality goods at affordable prices. “We not only have been able to maintain affordability on our shelves but are working on expanding our range of goods as well as our range of stores nationwide,” says Mr. Bitar. But it’s a fair bet that we’ll see further evidence that all consumers are becoming more price-conscious as their everyday shopping gets done.

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