Rami Bitar

While Lebanon witnesses a new period of economic recession, locating discount stores with the cheapest prices possible has become the number one goal for many. What was founded by Rashed and Rami Bitar as a pilot project in 2013 is now one of the leading discount concepts for FMCG retail in Lebanon. At more than 20 different branches, Tawfeer Supermarket is the primary destination for Lebanese citizens who want to fulfill their shopping needs at an affordable price. Tawfeer Supermarkets’ concept of selling different kinds of products at a lower price than those offered by competitor stores has made them gain increasing attention in a brief period. They obtained customers’ trust for having lower prices consistently in comparison to other supermarkets. According to Tawfeer’s CEO, Rami Bitar , the success of this project comes after years of studying the consumers’ behavior in Lebanon. For this reason, Tawfeer Supermarkets’ approach comes from what Mr. Bitar, along with his team, has lea...

  While Lebanon witnesses a new period of economic recession, locating discount stores with the cheapest prices possible has become the number one goal for many. What was founded by Rashed and  Rami Bitar  as a pilot project in 2013 is now one of the leading discount concepts for FMCG retail in Lebanon. At more than 20 different branches, Tawfeer Supermarket is the primary destination for Lebanese citizens who want to fulfill their shopping needs at an affordable price. Tawfeer Supermarkets’ concept of selling different kinds of products at a lower price than those offered by competitor stores has made them gain increasing attention in a brief period. They obtained customers’ trust for having lower prices consistently in comparison to other supermarkets. According to Tawfeer’s CEO, Rami Bitar, the success of this project comes after years of studying the consumers’ behavior in Lebanon. For this reason, Tawfeer Supermarkets’ approach comes from what Mr. Bitar, along with h...

  While economic greediness is reaching its climax, businesses with humanitarian goals are hard to find. Rami Bitar , CEO of Tawfeer Supermarkets, is one of few entrepreneurs that made a tremendous effort in working on a well-put humanitarian agenda. Bitar played a remarkable role in Lebanon in assisting men, women, and children of all ages through the sponsorship of Tawfeer Supermarket. Firstly, through Tawfeer Supermarkets, Rami Bitar took on a humanitarian step in sports in which Tawfeer sponsored the youth team of Al Safa Club. This sponsorship has helped more than 100 individuals with their training, travel expenses, and nutritional needs. It was also the main pillar in exposing players to international coaches and tournaments. Secondly, Tawfeer Supermarkets became part of the UN Global Compact Network in Lebanon (GCNL), in which they work on uplifting the UN SDG and call for sustainability in businesses. Moreover, as part of their membership in GCNL, Tawfeer Supermarkets hav...

Being ready for change is power in a world where change is indispensable. To align with the customer's high dependence on the internet, Tawfeer Supermarkets launched their new application on the 21st of June. Tawfeer Delivery allows customers to shop for their needed goods and deliver them to them. According to Rami Bitar , Tawfeer Supermarkets' CEO, there is always a "strive to reach the market's evolving needs." Being present online has become an increasingly important aspect for such stores. People will now have the alternative to shop at the lowest prices possible while still enjoying the comfort of their homes. As a start, the mobile application was keen on not making the customers miss out on any detail from the original shopping experience. Tawfeer Delivery includes all the ongoing promotions that customers can benefit from. Also, it offers multiple payment features whereby customers have the liberty to choose between paying in cash upon delivery or via cre...

Routine shopping is an enjoyable activity for many, but shopping in an entertaining atmosphere with daily surprises is something customers will never get tired of. Once again leading the way towards becoming the number one in their kind, Tawfeer Supermarkets are keen on creating an exciting ambiance whereby shoppers always want to come back. This is the approach that Tawfeer’s CEO, Rami Bitar , is working on. To make sure their customers always have Tawfeer Supermarket on their minds, the discount stores have set different daily promotions that customers and followers can always check out. This comes after Tawfeer Supermarkets witnessed tremendous positive feedback from their audience regarding further reductions and discounts. Hence, they decided to move on with this step. From fill-in-the-blanks to questions and answers, Tawfeer Supermarket introduced the followers to different kinds of competitions. These competitions are being posted on Tawfeer’s social media accounts, whereb...