Tawfeer Supermarket: A Humanitarian Approach

 While economic greediness is reaching its climax, businesses with humanitarian goals are hard to find.

Rami Bitar, CEO of Tawfeer Supermarkets, is one of few entrepreneurs that made a tremendous effort in working on a well-put humanitarian agenda. Bitar played a remarkable role in Lebanon in assisting men, women, and children of all ages through the sponsorship of Tawfeer Supermarket.

Firstly, through Tawfeer Supermarkets, Rami Bitar took on a humanitarian step in sports in which Tawfeer sponsored the youth team of Al Safa Club. This sponsorship has helped more than 100 individuals with their training, travel expenses, and nutritional needs. It was also the main pillar in exposing players to international coaches and tournaments.

Secondly, Tawfeer Supermarkets became part of the UN Global Compact Network in Lebanon (GCNL), in which they work on uplifting the UN SDG and call for sustainability in businesses. Moreover, as part of their membership in GCNL, Tawfeer Supermarkets have supported more than 10,000 families in need through food parcels and electronic vouchers.

Rami Bitar Lebanon

Thirdly, Tawfeer Supermarkets have played an influential role in Lebanese society as they have partnered with US AID’s campaigns to raise awareness about the importance of environmental sustainability. This partnership comes as part of the social responsibility that Tawfeer Supermarkets holds in front of society.

Fourthly, Tawfeer Supermarkets were one of the very last stores that gave Lebanese people the chance to pay 100% by Visa card for their groceries. Customers had the chance to do so up till the 6th of May. This initiative was regarded by many as thoughtful for those who can only afford to pay through their Visa cards.

Lastly, giving back to the community is a necessity for all businesses. Tawfeer Supermarkets were able to draw an example for all businesses on the importance of such initiatives. They were able to showcase the positive effects of being socially responsible can work in growing and promoting the brand. By sponsoring different projects and activities, Tawfeer Supermarkets were again the subject of attention for many Lebanese citizens.


Originally published at :   https://telegra.ph/Tawfeer-Supermarket-A-Humanitarian-Approach-07-18


Comments

Post a Comment

Popular posts from this blog

Bitar Group Collaborates with EY to Audit its Companies

In one of its most significant steps towards achieving greater credibility and transparency, Bitar Group has contracted Ernst & Young as of 2021 to audit its companies. Ernst & Young, one of the Big Four accounting firms with over 200,000 people in 150 countries, provides audit, tax, business risk, technology and security risk services, and human capital services worldwide. It delivers results, reshapes strategy, enables innovation and transformation, and helps companies address the tax and regulatory requirements. "We are in the business of creating value for our clients, employees, suppliers, communities, and stakeholders. We believe that when organizations such as Tawfeer Supermarkets align their aims with society's, transparency being the main element here, they will be more valuable and viable in the long term. That is exactly why we chose Ernst & Young to represent us," says Mr. Rami Bitar , CEO of Bitar group. To achieve purposeful growth, Bitar g...
Read more

Celebrating the success of Tawfeer Supermarket’s famous European brand “Deroni”

Image
Tawfeer Supermarket is celebrating the success of its famous European brand “Deroni,” exclusively distributed in the Lebanese, Middle Eastern, and Gulf markets. With a wide range of products suited for every home and every taste, Deroni has become the number one brand in central Europe for rice, pulses, and conserves. “Tawfeer’s strategy has always been to provide every client with the right to have premium products at the lowest price because everyone deserves to have a healthy meal without compromising quality,” says Mr. Rami Bitar CEO of Tawfeer Supermarkets. Deroni’s production process starts at the origin in agricultural fields till it reaches the shelves of Tawfeer Supermarket in the form of high quality and nutritious products . The large variety of products available, which range from rice to spaghetti, pulses, canned fruits, tomato paste, and so much more, are a delicate curation of naturally delicious quality products that meet the needs of consumers. “We have a wide range ...
Read more

Protocols that Employees at Tawfeer Supermarket Follow to Assure Complete Safety

Image
Tawfeer Supermarket is pleased to announce that it welcomes all customers at its stores under strict COVID-19 regulations for its staff and clients' safety. Like all other frontline services that face the constant risk of being exposed to the virus, we do everything to protect and ensure the safety of our esteemed employees and loyal customers. To mitigate the spread of the virus at our stores, we wish to assure the public that our employees are required to follow several protocols for their safety and the public's safety: • Proper wearing of masks at all times • Daily screening and temperature checks • Report immediately if feeling unwell or if they observe any co-workers feeling unwell • Any employee identified as being unwell with suspected Covid-19 symptoms is required to stop work and get tested immediately • During the period between testing and getting results, the employee will be required to STAY AWAY FROM WORK IMMEDIATELY • If the test result is positive...
Read more