Avoiding Routine: A Tawfeer Concept
Routine shopping is an enjoyable activity for many, but shopping in an entertaining atmosphere with daily surprises is something customers will never get tired of.
Once again leading the way towards becoming the number one
in their kind, Tawfeer Supermarkets are keen on creating an exciting ambiance
whereby shoppers always want to come back. This is the approach that Tawfeer’s
CEO, Rami Bitar,
is working on.
To make sure their customers always have Tawfeer Supermarket
on their minds, the discount stores have set different daily promotions that
customers and followers can always check out. This comes after Tawfeer
Supermarkets witnessed tremendous positive feedback from their audience
regarding further reductions and discounts. Hence, they decided to move on with
this step.
From fill-in-the-blanks to questions and answers, Tawfeer
Supermarket introduced the followers to different kinds of competitions. These
competitions are being posted on Tawfeer’s social media accounts, whereby
followers can participate and answer the posts and get the chance to win
shopping vouchers. This was met with vast engagement in which many people
participated in hopes of winning. As part of being transparent with the
customers, Tawfeer always reveals the winners’ names with their respective
prizes.
Another approach that Tawfeer has gained massive interest in
is the “weekly specials,” which are the daily offers on different goods.
Starting with 10% and going above, the discounted prices were not limited to a
certain product type. The offers varied between food and beverage products,
cleaning supplies, home appliances, and others.
According to Rami Bitar,
one of the many specialties that Tawfeer Supermarkets hold is that their goods
are directly imported from the producers themselves. This means that the need
for inserting a mediator in the process is no longer present. This has helped
the company has a margin space for discounts whereby they can still guarantee a
profit. Through this idea, customers remain satisfied with the prices, and the
business remains profitable.
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