Rami Bitar: Innovating Retail and Expanding Global Markets
Rami Bitar has over two decades of experience in the FMCG industry, primarily in trading, branding, and distributing in the MENA region and Europe. Tawfeer International, under his leadership, has become a leading retailer in Lebanon and the Middle East, with over 30 branches. Under his leadership, the Bitar group became the biggest rice company in the Middle East and Central Eastern Europe.
Tawfeer, a retail chain of hypermarkets, discount department stores, and grocery stores, has over 22 stores in Lebanon and aims to increase that number to over 100. Bitar Group has contracted Ernst & Young to audit its companies as of 2021, focusing on audit, tax, business risk, technology and security risk services, and human capital services worldwide.
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