Rami Bitar: Propelling Lebanese Retail onto the Global Stage

                         

Rami Bitar, the lively CEO of Bitar International Group, has played a crucial role in changing the retail scene in Lebanon and taking the company into international markets. Under his leadership, the company expanded its product range to include pulses, nuts, premium rice, sugar, dairy products, beverages, sweets, and grains.

In 2021, Bitar Group made an important decision to bring in Ernst & Young (EY) to audit their subsidiaries. This step shows the group's dedication to achieving global standards and using the best practices in all aspects of their business. Rami Bitar is also dedicated to social responsibility and engaging with the community. He mentors emerging talents and encourages sustainable business practices, reinforcing his image as a leader with vision.

After gaining experience in the Middle East and the European Union, Bitar was motivated to return to Lebanon in 2015 and invest in his country. He started Tawfeer stores, which are discount shops that have become a big hit, now boasting over 30 locations throughout Lebanon. Looking ahead, Bitar's ambitious plan is to grow Tawfeer to 100 stores in Lebanon by 2030.




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