Rami Bitar

  In 2015 Bitar International group launched their newest venture, “Tawfeer Supermarket stores,” in 12 locations. The addition of this new chain meant that Lebanese, even before the economic recession, had a go-to destination for quality goods at affordable prices. Unaccustomed customers to such a concept were delightfully pleased with the experience at Tawfeer stores, from the wide range of products to the welcoming and professional staff and the variety of the chain’s locations. Its expansion to more than 20 stores is significantly due to the number one form of marketing and the most credible one, word of mouth. “We did not bother to invest heavily in advertising or launching events,” says Mr. Rami Bitar , CEO of Tawfeer Supermarkets. “Every time a staff greeted our customers with a genuine smile or sought after their needs, every time the client found exactly what they were looking for and had a seamless experience, they became our brand ambassadors,” continued Mr. Bitar. “This...

Tawfeer Supermarket is celebrating the success of its famous European brand “Deroni,” exclusively distributed in the Lebanese, Middle Eastern, and Gulf markets. With a wide range of products suited for every home and every taste, Deroni has become the number one brand in central Europe for rice, pulses, and conserves. “Tawfeer’s strategy has always been to provide every client with the right to have premium products at the lowest price because everyone deserves to have a healthy meal without compromising quality,” says Mr. Rami Bitar CEO of Tawfeer Supermarkets. Deroni’s production process starts at the origin in agricultural fields till it reaches the shelves of Tawfeer Supermarket in the form of high quality and nutritious products . The large variety of products available, which range from rice to spaghetti, pulses, canned fruits, tomato paste, and so much more, are a delicate curation of naturally delicious quality products that meet the needs of consumers. “We have a wide range ...

In Lebanon, everyone knows it’s belt-tightening time. Rising inflation and increasing prices at the gas pumps, in the supermarket aisles, at the bakeries, and pretty much everywhere means that the Lebanese pound isn’t going as far as it used. Research has shown that a growing percentage of high-income individuals are living paycheck to paycheck, according to UNESCWA. The poverty rate in Lebanon doubled from 42 percent in 2019 to 82 percent of the total population in 2021. To that end, it is unsurprising that many of us have opted to shop at discount stores like Tawfeer Supermarkets to get what we need. A query of more than 2,100 individuals from different age groups, purchasing powers, and regions about their shopping behaviors, found that more than half  85% had shopped at a discount store in the past month. The availability of these discount stores in multiple areas such as Tawfeer’s locations in Masaken, Maaraka, Wadi, Dweir, Hasbaya, Kfarreman, Tabarja, Rawche, Ouzai, Sarafa...

After overwhelmingly positive customer feedback on the last competition Tawfeer Supermarkets ran over their social media platforms, they are announcing the return of 500,000 Lebanese pounds coupon competitions. “These competitions will deliver the incredible offers customers expect from Tawfeer Supermarkets with the most convenient shopping experience,” says Mr. Rami Bitar , CEO of Tawfeer. Members of Tawfeer’s online community will receive early access to these competitions, so following their Facebook and Instagram pages are a must! “We continue to build Tawfeer Supermarkets to be the ultimate life hack for our customers,” said Mr. Bitar. “That means we’re available for our customers every day, but it also means we create extra excitement for them during special moments, like the month of Ramadan. We’re excited for our online community to be first in line for the best deals out there.” Tawfeer’s customers have the best shopping experience with the best prices every year, and in 202...

In a crisis that could be called the worst economic situation in 30 years, and with over 70% of the Lebanese population below poverty line, discount supermarkets have just become another tool in a fight for survival. A regular walk into any supermarket would show you skyrocketing increase in prices of all goods whether essential or considered “luxury”. This situation has been exacerbated by the global pandemic, the mass layoffs and the country’s exodus of companies and organizations that have sought refuge somewhere else. The crisis has caused the value of the Lebanese pound to plummet to record lows. Furthermore, Lebanon imports about 80 percent of the goods it consumes, based on a governmental policy adopted 30 years ago that abolished the industrial economy in Lebanon and instead favored banking clientelism and remittances as a main source of income. SO now that food items today cost about ten times more than in 2019, there is a need for a more affordable chain of supermarkets that...

  With rising inflation and increasing prices in Lebanon, Mr. Rami Bitar , CEO OF Tawfeer Supermarkets, has opted to stand by the consumer by offering high-quality products at reasonable prices. They are also expanding their range of goods as well as the range of stores nationwide to provide quality products at affordable prices. Read the complete blog at - https://ramibitar.tumblr.com/post/681496943961276416/choose-tawfeer-supermarkets-to-buy-quality-goods  

  Tawfeer Supermarkets have created a competitive advantage here with their refusal to increase prices beyond reason. Read the complete article to know why Rami Bitar ’s Tawfeer supermarkets have become a staple for Lebanese shoppers. Visit - https://medium.com/@ramibitar/why-rami-bitars-tawfeer-supermarkets-have-become-a-staple-for-the-lebanese-shoppers-68aba67a84a4  

Tawfeer Supermarket is pleased to announce that it welcomes all customers at its stores under strict COVID-19 regulations for its staff and clients' safety. Like all other frontline services that face the constant risk of being exposed to the virus, we do everything to protect and ensure the safety of our esteemed employees and loyal customers. To mitigate the spread of the virus at our stores, we wish to assure the public that our employees are required to follow several protocols for their safety and the public's safety: • Proper wearing of masks at all times • Daily screening and temperature checks • Report immediately if feeling unwell or if they observe any co-workers feeling unwell • Any employee identified as being unwell with suspected Covid-19 symptoms is required to stop work and get tested immediately • During the period between testing and getting results, the employee will be required to STAY AWAY FROM WORK IMMEDIATELY • If the test result is positive...